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Neuromarketing and consumer behavior of the company Alimentos Procesados Agrícolas S.A.C., in Los Olivos 2022

By
Adrian Padilla-Cancho ,
Adrian Padilla-Cancho

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú

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Gibson Quispe-Minaya ,
Gibson Quispe-Minaya

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú

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Brian Meneses-Claudio ,
Brian Meneses-Claudio

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú

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Gustavo Zarate-Ruiz ,
Gustavo Zarate-Ruiz

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú

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Abstract

Neuromarketing strategies are very important for companies to attract and retain customers or end consumers. But nowadays these strategies are not being applied in our country in a professional way. Therefore, the study developed proposes to analyze neuromarketing in the behavior of consumers of the company Alimentos Procesados agrícola S.AC. The methodology proposed in this research was of qualitative approach with a descriptive scope. The results of the interviewees indicate that they do not apply neuromarketing correctly or do not have professional knowledge of neuromarketing. In conclusion, the importance of applying the study proposed in this research work is identified because it provides many benefits and improvements to their businesses or companies.

How to Cite

1.
Padilla-Cancho A, Quispe-Minaya G, Meneses-Claudio B, Zarate-Ruiz G. Neuromarketing and consumer behavior of the company Alimentos Procesados Agrícolas S.A.C., in Los Olivos 2022. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2024 Jan. 1 [cited 2024 Apr. 25];3:642. Available from: https://conferencias.saludcyt.ar/index.php/sctconf/article/view/642

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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