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The Use of Marketing Strategies in a Telecommunications Company in the District of Pachacutec in the Year 2023

By
Elvis Mauricio Carranza ,
Elvis Mauricio Carranza

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú

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Freddy Verde-Bocanegra ,
Freddy Verde-Bocanegra

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú

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Brian Meneses-Claudio ,
Brian Meneses-Claudio

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú

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Gustavo Zarate-Ruiz ,
Gustavo Zarate-Ruiz

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú

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Abstract

The main objective of this study is to determine the use of marketing strategies in a telecommunications company located in the district of Pachacútec in the year 2023. The methodology used in the research was of a basic type with a qualitative level approach, with a descriptive scope and also had a case study design.

The main instruments for data collection were the interview guide that was applied to five internal collaborators of the telecommunications company, likewise the questionnaire of open-ended semi-structured questions and the technique of direct observation were used as an instrument, which were applied to the interviewees, in which it was obtained as a result that the use of marketing strategies broaden and help greatly in improving the company’s image as well as in the formation of a close bond with customers, because they feel more identified with the company. brand in the aspect that they manage to visualize through social networks, the continuous updating of the service of the telecommunications company located in Pachacútec. In addition, the marketing strategies used by the telecommunications company such as direct marketing and advertising complement the power to extend the service to populated areas that are difficult to access for multiple companies focused on the telecommunications industry, which strengthens the company’s interest in providing customers with a connection to the virtual world.

In conclusion, the study highlights that the use of marketing strategies in a telecommunications company in Pachacútec is essential to improve the brand image, establish a close link with customers and expand the scope of the service, especially in areas of difficult access

How to Cite

1.
Carranza EM, Verde-Bocanegra F, Meneses-Claudio B, Zarate-Ruiz G. The Use of Marketing Strategies in a Telecommunications Company in the District of Pachacutec in the Year 2023. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2024 Jan. 1 [cited 2024 Apr. 25];3:644. Available from: https://conferencias.saludcyt.ar/index.php/sctconf/article/view/644

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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