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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Conference abstract
Published: 2023-05-07
DOI: https://doi.org/10.56294/sctconf2023140

Development and territory branding: loyalty of the worldview of cities to create cultural exchange and recognition of identity

By
Modesto Eloi Graterol Rivas ,
Modesto Eloi Graterol Rivas

PhD. in Human Sciences. Researcher CIMEP Research Group. University of Santander, Cúcuta campus, Colombia.

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Abstract

The general objective of the research is to analyze the development and territory brand: fidelization of the worldview of cities to create cultural exchange and recognition of identity. In this sense, the historical journey of Local Development is described from the economic-dominant thought and its relationship with Marketing, from a critical, inductive-descriptive methodology. One of the outstanding features of the late 20th century is the emergence of the spatial dimension as a fundamental referent of the economy and politics, both nationally and globally. In this sense, spatial variables are increasingly determinant with the location of production, trade flows and sociopolitical aspects of development. Also in Latin America, as in the rest of the world, a new spatial logic is permeating economic, political and social processes, constituting a fundamental concern of Marketing management, aimed at achieving business objectives of the territories through Brand-Territory.

How to Cite

1.
Graterol Rivas ME. Development and territory branding: loyalty of the worldview of cities to create cultural exchange and recognition of identity. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2023 May 7 [cited 2024 Jun. 29];2:140. Available from: https://conferencias.saludcyt.ar/index.php/sctconf/article/view/140

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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IV Jornadas de Fundamentos y Aplicaciones de la Interdisciplina (JFAI2023)
Vol. 2 (2023)
See full issue

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