Comportamiento del consumidor en las redes sociales durante la pandemia. Manabí, Ecuador 2021

César Carbache Mora; Frank Lemoine Quitero; Christopher Chukwugozie Okafor

doi:10.56294/sctconf2023200

Conference abstract

Published: 2023-05-07

DOI: https://doi.org/10.56294/sctconf2023200

Consumer behavior on social networks during the pandemic. Manabí, Ecuador 2021

Abstract

This study aims to analyze consumer behavior in the use of social networks during the pandemic in Manabí, Ecuador. The methodology applied was qualitative - descriptive based on an online survey with 19 items applied to a population sample of 238 people from all over the province where social and cultural aspects, purchasing behavior, eating habits and consumption, relationships were consulted. with the family and the mitigation of stress produced by confinement. The main results were that the connectivity time was 80,7 % daily; the most used networks WhatsApp by 41,1 % and Facebook by 35,2 %; The content that attracted the most attention was the audiovisual content in 41,2 % in the format of stories with 43,7 %. That 39,1 % bet on a preference for local consumption, since security is in the first order with 69,3 %. Data that allow foreseeing that buyers should be approached by brands with more human content with a high dose of emotion.

Keywords:

Consumer Behavior,

Social Networks,

Pandemic,

Buyer Person,

Brands,

Habits,

Purchase,

Ecuador,

How to Cite

Carbache Mora C, Lemoine Quitero F, Chukwugozie Okafor C. Consumer behavior on social networks during the pandemic. Manabí, Ecuador 2021. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2023 May 7 [cited 2024 Jul. 1];2:200. Available from: https://conferencias.saludcyt.ar/index.php/sctconf/article/view/200

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

Article metrics

Google scholar: See link

Metrics

Metrics Loading ...

IV Jornadas de Fundamentos y Aplicaciones de la Interdisciplina (JFAI2023)

Vol. 2 (2023)

See full issue

Revistas / Journals

Issue

About

Author Guidelines