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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Original
Published: 2023-10-20
DOI: https://doi.org/10.56294/sctconf2023566

Examining marketing approaches and overcoming challenges in the cashew nut processing sector of tamil nadu: a comprehensive review

By
T. Malathi, R. Valli ,
T. Malathi, R. Valli

Department of Commerce, Poompuhar College. Bharathidasan University. Melaiyur – 609 107, Sirkali

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Abstract

Tamil Nadu stands as one of India's leading cashew nut producers and processors, driven by robust export potential and domestic demand. In Cuddalore district alone, approximately 675 cashew nut processing units are scattered across the region. These mills predominantly rely on manual labor, offering substantial employment prospects for rural communities. However, the well-being and health of the workers in these processing units are often bargained for the old-style tools and paraphernalia. Remarkably, research regarding occupational health and the ergonomic aspects of work equipment within these SM (Small & Medium) cashew nut dispensation units in Cuddalore district has been conspicuously scarce. This study seeks to evaluate the existing working conditions concerning the musculoskeletal health of cashew workers in these units, shedding light on an underexplored area. The researcher has meticulously gathered and analyzed 92 reviews pertaining to cashew nut processing units, categorizing 35 of them into seven key themes: the concept of cashew processing units, the cost associated with processing units, perceived industry pressures and challenges, compatibility and customer influence, digital marketing strategies and mediums, financial performance within cashew nut processing units, and the acceptance of technology models.

Keywords:

Marketing Strategies,
Challenges of Cashew Nut,
Processing Units,
Cashew Nut in Cuddalore District,
Marketing Challenges,

How to Cite

1.
R. Valli TM. Examining marketing approaches and overcoming challenges in the cashew nut processing sector of tamil nadu: a comprehensive review. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2023 Oct. 20 [cited 2024 Jul. 3];2:566. Available from: https://conferencias.saludcyt.ar/index.php/sctconf/article/view/566

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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IV Jornadas de Fundamentos y Aplicaciones de la Interdisciplina (JFAI2023)
Vol. 2 (2023)
See full issue

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