Docente ULEAM, extensión SUCRE - Bahía de Caráquez, Ecuador.
Docente ULEAM, extensión SUCRE - Bahía de Caráquez, Ecuador.
Docente ULEAM, extensión SUCRE - Bahía de Caráquez, Ecuador.
Docente ULEAM, extensión SUCRE - Bahía de Caráquez, Ecuador.
The objective of this work is to analyze the experience of ancestral culture from the values of cultural identity, the culture as it has been transmitted during life was rich in wisdom that today is being lost due to all the foreign cultural baggage that invades the youth leaving the the relegated evaluative ascendancy, for this reason it is important to visualize the thinking of young people regarding the theme and to know their cultural vision from the global stage, for the development of the work qualitative, quantitative, analytical methods were used, in addition to the Delhi method which allowed experts to consult the instrument used. The type of investigation was descriptive, the technique used was channeled through the survey, the information was processed using SPSS 25 software, the same thing that helped to measure the reliability of the instrument used, giving a reliability of 0.95, the most preponderant conclusion it became clear that values, both pluriculturality and diversity, remain in force, but in practice a dichotomy is experienced because of what, if referents have been lost, because of which they cost especially young people to be congruent with what they do and say there is a loss of identity, this implies spreading traditions, customs, memories, gastronomy and diversity, within this globalizing context.
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