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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Original
Published: 2024-02-03
DOI: https://doi.org/10.56294/sctconf2023484

Social networks and brand positioning of the I.E.P. José María Arguedas de Independencia, 2021

By
Camila Fuentes-Toribio ,
Camila Fuentes-Toribio

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú.

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Ludwin Silvestres-Flores ,
Ludwin Silvestres-Flores

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú.

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Brian Meneses-Claudio ,
Brian Meneses-Claudio

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú.

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Edgar Carmen-Choquehuanca ,
Edgar Carmen-Choquehuanca

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú.

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Abstract

The work entitled "Social networks and the brand positioning of the I.E.P. José María Arguedas, 2021", has the general objective of determining the influence of social networks on the brand positioning of the institution. For this purpose, the perception of the content published and the level of interaction of its platforms were analyzed. The methodology applied is of a basic type, with a quantitative approach and a non-experimental - transversal design, which is why the survey technique was implemented. The sample on which the research was based is 308, made up of parents and students of the school. The results show that there is a favorable influence of social networks on brand positioning. It is concluded that the implementation and proper use of digital strategies allow companies to improve their position in the market.

Keywords:

Social Networks;,
Brand Positioning,
Content Marketing,
Inbound Marketing,
Digital Interaction,
Brand,

How to Cite

1.
Fuentes-Toribio C, Silvestres-Flores L, Meneses-Claudio B, Carmen-Choquehuanca E. Social networks and brand positioning of the I.E.P. José María Arguedas de Independencia, 2021. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2024 Feb. 3 [cited 2024 Jul. 3];2:484. Available from: https://conferencias.saludcyt.ar/index.php/sctconf/article/view/2023-10-10

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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IV Jornadas de Fundamentos y Aplicaciones de la Interdisciplina (JFAI2023)
Vol. 2 (2023)
See full issue

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