Las redes sociales y la experiencia de compra de los clientes del emporio comercial de Gamarra, año 2022

Ana Claudio-Fonseca; Brian Meneses-Claudio; Edgar Carmen-Choquehuanca

doi:10.56294/sctconf2022366

Original

Published: 2022-10-25

DOI: https://doi.org/10.56294/sctconf2022366

Social networks and the customer shopping experience of the Gamarra shopping emporium, year 2022

Abstract

The present study aims to determine the influence of social networks and the shopping experience of customers of the Gamarra commercial emporium, year 2022. The type of research used was theoretical, relational and explanatory research, with non-experimental design, the method used is hypothetical deductive, the cohort is transversal and the approach is quantitative. A reference population of 174 people was taken from the entire population of customers, using a sample of 120 customers of the commercial emporium of Gamarra, to whom a survey consisting of 20 Likert-type questions was applied. To validate the reliability of the instrument, the SPSS program was used, where the reliability test with its Cronbach's Alpha was carried out, obtaining a reliability of 0,917. As for the level of correlation of the variables, it was determined with a Spearman's Rho correlation coefficient of 0,444, that there is a moderate level of positive correlation between the main variables, with a significance level of p= <0,001. In conclusion, social networks do influence the shopping experience of the customers of the Gamarra commercial emporium, since it is the main source of information and reference for current customers.

Keywords:

Social Networks,

Shopping Experience,

Strategic Experiential Modules,

Experience Providers and Customer Service System,

How to Cite

Claudio-Fonseca A, Meneses-Claudio B, Carmen-Choquehuanca E. Social networks and the customer shopping experience of the Gamarra shopping emporium, year 2022. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2022 Oct. 25 [cited 2024 Jun. 29];1:366. Available from: https://conferencias.saludcyt.ar/index.php/sctconf/article/view/366

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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