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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Original
Published: 2022-10-25
DOI: https://doi.org/10.56294/sctconf2022369

Digital Marketing in the Dental Mypes of the Pro urbanization, Los Olivos, 2022

By
Flor Ayala-Soto ,
Flor Ayala-Soto

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú

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Brian Meneses-Claudio ,
Brian Meneses-Claudio

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú

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Gustavo Zarate-Ruiz ,
Gustavo Zarate-Ruiz

Facultad de Administración y Negocios, Universidad Tecnológica del Perú. Perú

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Abstract

The present research work entitled "Digital Marketing in the Mypes of the Dental area of the urbanization Pro, Los Olivos-2022", whose objective is to analyze the repercussions that this topic has within the dental area of the urbanization Pro, Los Olivos-2022, in addition to analyzing factors such as social networks, the use of e-commerce and positioning. For the study, the descriptive and correlational methodology was used since theoretical sources were used, as well as the interview guide to collect information on the topic studied, the work carried out under the qualitative approach because it was oriented to the analysis and interpretation of the information collected from experts. Being my study population the mypes of the dental area of the Pro urbanization located in the district of Los Olivos, whose part of the sample is made up of three interviewees knowledgeable on the subject. For the collection of information, an interview guide was used as an instrument applied to the three participants. With relevant effect I was able to observe the implementation of digital marketing in an empirical way in the Mype's of the dental field generating a deficit in the value proposition and positioning. In this way, I could understand that digital marketing through the application of social networks contributes efficiently in the positioning of the Mype's, because it allows to identify the customer and give him a differential proposal.

Keywords:

Digital Marketing,
Social Networks,
Positioning,
E-Commerce,
Users,
Conversion,
Capture,
Search Engines,
Digital Campaigns,

How to Cite

1.
Ayala-Soto F, Meneses-Claudio B, Zarate-Ruiz G. Digital Marketing in the Dental Mypes of the Pro urbanization, Los Olivos, 2022. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2022 Oct. 25 [cited 2024 Jun. 29];1:369. Available from: https://conferencias.saludcyt.ar/index.php/sctconf/article/view/369

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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