Influencia del uso de redes sociales en las exportaciones de empresas textiles de Perú, 2023

Jesus Huamani Santo; Mary Lisbeth Cala Fuentes; Antony Paul Espiritu-Martinez; María Guadalupe Luquiños-Sedeno; Marilí Ruth Mamani Laura; Henry Valentin Arapa Apaza

doi:10.56294/sctconf2023389

Original

Published: 2023-09-28

DOI: https://doi.org/10.56294/sctconf2023389

Influence of the use of social networks on exports of Peruvian textile companies, 2023

Abstract

As a means of disseminating a product or service, social networks play an important role in modern business, and their contribution is crucial for improving business management. The aim of this study was to analyze the influence of the use of social networks on the exports of textile companies in Peru, 2023. It was a quantitative, non-experimental and correlational-causal study. The sample included entrepreneurs from 300 companies in the textile sector, and a survey was applied to collect information, consisting of 20 items. According to the results, 41 % of the companies surveyed use social networks, and 39 % indicate that they export. The Chi-square value obtained was 708,356 (p-value < 0,05), indicating a positive influence between the study variables. Regarding the dimensions, the influence was significantly positive: activities in social networks (χ2=543,983), sales channel (χ2=649,975) and advertising (χ2=507,325). It is concluded that the use of social networks significantly influences the exports of textile companies in Peru, 2023.

Keywords:

Social Networks,

Export,

Textile Company,

How to Cite

Huamani Santo J, Cala Fuentes ML, Espiritu-Martinez AP, Luquiños-Sedeno MG, Mamani Laura MR, Arapa Apaza HV. Influence of the use of social networks on exports of Peruvian textile companies, 2023. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2023 Sep. 28 [cited 2024 Jul. 3];2:389. Available from: https://conferencias.saludcyt.ar/index.php/sctconf/article/view/389

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

Article metrics

Google scholar: See link

Metrics

Metrics Loading ...

IV Jornadas de Fundamentos y Aplicaciones de la Interdisciplina (JFAI2023)

Vol. 2 (2023)

See full issue

Revistas / Journals

Issue

About

Author Guidelines