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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Original
Published: 2023-10-10
DOI: https://doi.org/10.56294/sctconf2023463

Marketing mix and business growth of the Tambo company in San Juan de Lurigancho, 2022

By
Vianca Cajahuanca-Hinostroza ,
Vianca Cajahuanca-Hinostroza

Facultad de Administración y Negocios. Universidad Tecnológica del Perú.

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Brian Meneses-Claudio ,
Brian Meneses-Claudio

Facultad de Administración y Negocios. Universidad Tecnológica del Perú.

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Edgar Carmen-Choquehuanca ,
Edgar Carmen-Choquehuanca

Facultad de Administración y Negocios. Universidad Tecnológica del Perú.

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Abstract

The purpose of this research is to determine the influence of the marketing mix in the business growth of Tambo in San Juan de Lurigancho, 2022. It was taken as reference national and international antecedents applied in other sectors, and theoretical contributions that allowed the development of the present work were also considered.
This was developed with a non-experimental design, the method used was hypothetical-deductive and the type of research is basic. As for the approach is quantitative and a descriptive correlational scope, a survey was used which consisted of 15 questions on a Likert scale where Cronbach's alpha was used for its reliability where 0,769 was obtained for the total of the sample.
Therefore, the results obtained will benefit future researchers and will serve as orientation in their research work. Likewise, the correlation between variable "x" and variable "y" was demonstrated.

Keywords:

Marketing Mix,
Business Growth,
Relationship,
Sales,
Product,
Price,

How to Cite

1.
Cajahuanca-Hinostroza V, Meneses-Claudio B, Carmen-Choquehuanca E. Marketing mix and business growth of the Tambo company in San Juan de Lurigancho, 2022. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2023 Oct. 10 [cited 2024 Jul. 1];2:463. Available from: https://conferencias.saludcyt.ar/index.php/sctconf/article/view/463

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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IV Jornadas de Fundamentos y Aplicaciones de la Interdisciplina (JFAI2023)
Vol. 2 (2023)
See full issue

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